There are around 22 annual outdoor events on Madeira Drive, a couple of biennial ones, and each year sees the odd one-off event, such as the curious Bicycle Ballet of a few years ago. There are also occasional informal and impromptu events. Most events take place at the weekend. Tourism is an important part of the Brighton & Hove economy and the city council is always keen to facilitate events which add to the city's stock of tourist attractions. Most events are clustered in the spring and autumn. Perhaps surprisingly, July and August are underused months. The unpredictable British climate means that that your chosen day could be one of glorious sunshine or lashing rain - whatever season you chose. The Half Marathon in February and the 10K Road Race in November can be sunny days - and just right for runners. The Mini Run in June can be washed out by heavy rain, but is usually sunny. The Pioneer Run in the third week of March hasn't had a wet day in years.
However, if you want to stage an event on Madeira Drive you will need the city council's permission to do so, and the council's Events Office is there to help.
There are many things to consider: health & safety, public liability insurance, additional licences , such as for live music, serving food and / or alcohol, and clearing up arrangements.