The Color Run is a 3 mile / 5 km road run. It is a run, and not a race. Everyone is a winner, and the aim is fun and exercise. It's called the Color Run because the runners start off in white kit and end up multi-coloured, having been covered in non-toxic colour powder during the run. The Race Rules state:
Rule #1 All participants are welcome… fast, slow, runner, walker, old, and young.
Rule #2 White shirt dress code at the official start line and ready to roll!
Rule #3 Completely colourful Willy-Wonka goodness at the finish.
The Brighton Color Run is the last of six runs across the country in 2015. The course is the length of Madeira Drive, there and back. There are two "waves" of runners, one at 11am and one at 4pm.
The Color Run is organised by an event management company, and so although not a charity it does have a charity partner which in 2015 is the NSPCC.
The Color Run's own FAQ fills in most of the details: FAQ
2015: Brighton Color Run
On Saturday, 10 October